O-I partners with stained glass artist to create bottle

December 04, 2013

A bottle developed by Owens-Illinois for cachaça spirit maker Yaguara has debuted in Brazil.

The bottle was created for the ultra-premium spirit through a design partnership between renowned UK artist Brian Clarke, the O-I Covet team and Yaguara.

The new bottle creates a differentiated shelf presence to support Yaguara's high-end positioning for its cachaça brand in the global market. The bottle is made at O-I's Soacha, Colombia, plant.

This is the first commercial collaboration for Clarke, one of the world's most famous stained glass artists. Covet is O-I's collection of luxury packaging products.

This bottle is O-I's third collaboration to bring an artistic aesthetic to consumers. In 2011, O-I partnered with artist Fernando Botero to create a bottle for Colombian rum maker Ron Medellin's. Last month, O-I and Ron Medellin partnered on a bottle inspired by Pulitzer Prize-winning author Gabriel Garcia Marquez.

More than one billion litres of cachaça were consumed in 2011, according to International Wine and Spirit Research (IWSR) 2012. This is more than twice the global consumption of gin and four times the consumption of tequila.

Cachaça is forecast to be among the fastest-growing categories of all spirit categories according to IWSR, with the fastest growth happening in Western Europe, North America and Asia. Just as tequila climbed from the national spirit of Mexico to the world-wide stage over the past 15 years, cachaça is poised to make its mark on the global scene.


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